Which Affiliate Program Do You Choose?
One element of affiliate marketing that’s normally overlooked is picking the right affiliate program to promote. Dont forget that your going to devote a lot of time promoting your affiliate program and you need to have a pretty good time ROI (Return On Investment). It really doesn’t make much sense promoting a product with a low commission payout so there are a few things you will need to consider before joining a new affiliate program…
Things Like:
- Are you going to get paid on time, in full all the time?
- Do you want to work for a new company or an established one with a proven track record?
- Will your affiliate company change their commission pay without any notice to you?
- Do you have the tools necessary to be a successful affiliate for the company you choose?
- Will you have support to help you when & if you have an issue?
There are quite a few affiliate marketplace a new marketer can go to find suitable affiliate programs to choose from. Clickbank is one of the easiest affiliate program to join and start narrowing down not only the niche you will be targeting but it also has a ton of niche marketing products with great commission to choose from.
But there several things that you will need to take in consideration when selecting a Clickbank Affiliate Program. Generally speaking, there are three things that distinguish a profitable program from a waste of your valuable time.
- Commission is 60% or moreIt’s been concluded that it isn’t worth the time and effort of promote a product unless your commission is at least 60%. As the majority of products in ClickBank retail at $30-$70, abiding by this rule means that you earn a minimum of $18 per sale. There are dozens of products in ClickBank that pay out 60% or more – the very best often pay out 75%.There are however some exceptions:a) Very high sale price: If the product sells for $155, then a 50% commission isn’t all that bad and will still be worth your time. Even so, we don’t suggest going below a 50% commission.b) Recurring billing: Subscription-based ClickBank products often enable you to continue earning a commission every time the customer pays their subscription. In this case, you can lower your base to 40%.
- A High Gravity Rating The ClickBank gravity rating is based on the number of different affiliates that have made a sale during the week. A high gravity rating means that lots of affiliates are making sales and, in general, you can take this to mean that the product is in hot demand and has a good chance of being profitable for you.There’s one exception to this rule: Internet marketing products.Internet marketing products are frequently purchased by affiliates through their own affiliate link. By doing this they get a big discount on a product; unfortunately it also radically skews the gravity, so when viewing the gravity of internet marketing products, don’t take the gravity of these kinds of products at face value. The category most likely to be affected by this type of activity is Marketing & Ads.
- Check out the sales page Of course, low gravity is not necessarily unprofitable after all, every new product has to start somewhere! However, if a product does have low gravity, then you need to dig a bit further to work out whether it will convert well.The best way to make learn more is to click-through to the sales page and:
- Check for lengthy sales copy. Short copy doesn’t tend to convert well.
- Compare the copy with competing products. Is it convincing? If competitors have better looking and better-sounding sales copy, then there is probably a reason why this product isn’t doing well.
Also do they have good affiliate tools and training?
- Is the affiliate dashboard well laid out and easy to navigate?
- Do they track your clicks and trends for you?
- Do you get email notifications of sales? Not all of them do including
- Do they have quality banners and linking tools?
Example of Good Affiliate Program:
This program has: a decent gravity, a 75% commission and a pretty good sale price.
Example of Bad Affiliate Program:
This product has a very low gravity, low commission and low sale price; if you were to view the sales page you’d also see it’s fairly short and not that convincing.
Most niche will have multiple affiliate products to promote to the market?
While not strictly necessary, it can be handy if there are several quality affiliate programs within the market that you can promote, especially if you want to build a list.
In a market with multiple affiliate programs, such as the dating market, you could promote “How to Attract the Opposite Sex” for two weeks, and then switch to “How to Gain Self Confidence”. A few weeks later and you could offer ‘How to Start Conversations’; you’re offering great value to your list and also continuing to earn money through repeat buys.
Today we took a look at choosing a suitable clickbank affiliate program and some of the pitfalls to watch for; we also looked at assessing the affiliate market
Some of the things to watch out when choosing a program include:
ClickBank
- Products should have over 50% commission, preferably over 60% (with certain exceptions)
- Check the product has a high gravity rating or (if it’s a new product) check for a decent sales page
Did you find this information useful then leave a comment.
